AI Insights · Timothy · October 2024
Top 5 Film & Television Apps in Nigeria Q3 2024 Performance Overview
Discover the performance trends of the top film and television apps in Nigeria for Q3 2024, with insights on downloads, revenue, and active users.
In the third quarter of 2024, the top five film and television apps in Nigeria showcased varying trends in downloads, revenue, and active user engagement, according to data from Sensor Tower.
DramaBox - Stream Drama Shorts saw its weekly revenue fluctuate, starting at approximately $7.7K and peaking at around $10.1K mid-August before settling at $6.6K by the end of September. Downloads initially peaked at about 71K in early July, followed by a general decline, closing the quarter at 37.6K. Active users remained robust, ranging from 180K to 246K, with a notable peak towards the end of September.
For ReelShort - Short Movie & TV, revenue remained relatively stable, beginning at $3.4K and concluding at $3.4K, with minor fluctuations throughout. Downloads had a significant dip to 16.6K in late August but recovered to 33.3K by the quarter's end. Active users increased consistently, reaching over 306K by late September.
Amazon Prime Video maintained a steady revenue stream, starting at $2.8K and ending at $3.1K. Weekly downloads exhibited a gradual decline from 17.2K to 11.9K over the quarter. Active user numbers also saw a steady decrease, ending the quarter at 81.8K.
ShortMax - Watch Dramas & Show experienced an interesting revenue trend, starting at $903 and seeing a peak of $2.4K in late July before closing at $1.6K. Downloads showed a sharp rise to 67.7K in late July, followed by fluctuations, ending at 21.8K. Active users peaked at 164K in late July and finished strong at 164K by the end of September.
Lastly, Sereal+ - Stream Short Dramas had a modest revenue start at $356, peaking at $2.6K mid-July, and then declining to $922 by the end of September. Downloads peaked early at 18.7K and fell to just over 4K by quarter's end. Active user numbers followed a similar pattern, peaking at 16K in mid-July and ending at 11K.
These insights reflect the dynamic landscape of the film and television app market in Nigeria, with more detailed data available on Sensor Tower.
